On this page I want to
explain clearly and simply why buying cheap or discount vitamins is a
waste of money AND why buying independent, high quality brands is
important for your health and wellness.
In the good old days of the
late 20th Century the health supplement industry was mostly run by
highly motivated, often ridiculed, individuals that were regarded as
a little eccentric.
Organic wholefoods and vitamin supplements was supported
by a few fanatical like minded pioneers. Very few supplements were available, and mostly individuals sold their favourite health supplements that they manufactured themselves, vitamin C and Vitamin E being the most popular.
This, however, did not last
forever, the natural health industry grew and, moving into the 21st century, actually
became one of the big success stories in fact, health and fitness is still one of the big growth industries, even in a recession.
As a result of the growth, big finance and the large pharmaceuticals started
sniffing around the more successful independent companies and buying
them up. I don't blame people for selling as a tidy retirement income
was to be made, but the fact is the new owners had entirely different
The old, independent, companies were
largely motivated by a desire to improve society by helping people
become more healthy.
The new companies are largely motivated by share
price and profit for their shareholders.
What this means is they are aiming to produce health supplements as cheaply as possible, and sell them for maximum profit.
A lot of
this is possibly because of their buying power, but a lot of it is
achieved also by purchasing cheaper, less quality ingredients and engaging in
cheaper manufacturing methods such as using cheap chemical fillers and binders and creating tablets that can be mass produced more cheaply..
Of course, these large companies have the funds to buy lots of glossy advertising telling you how they care about you
and how they are selling the best quality products but the bottom
line is that these companies are primarily motivated by share price,
not the customer. They only really care about the customer if this
affects share price.
Natural Health Marketing only offers products on
this website from privately owned companies where the people still
care about your health and the quality of the supplements
The ingredients in the
brands on this website are the best quality, this means the products
are pure and effective.
Customer feedback tells us that they really benefit more from better quality ingredients.
Tablets vs. capsules
Tablets in most cases
require heat to make them, this damages many nutrients that are
destroyed by heat. The bigger companies tend to use tablets, most of
the products on our website are contained in capsules. Tablets also
usually have to be created by using fillers, binders, excipients, colourings, disintegrants and dilutents these are often undesirable chemicals as they are cheaper and increase
Most of our product are free
of binders and only use wholegrain Rice flour and Alfalfa Flour as
fillers. The vegetarian capsules used in most of the products offered
on our website are easily digested, meaning you are getting a lot
more of the actual product.
In the case of really cheap vitamins 85% of the tablet consists of chemical additives, apart from the heath questions on this they are poor value for money.
Ingredient rip off.
As we have already said,
cheap vitamins often means cheap, impure ingredients and lots of
fillers and binders. There is , however another aspect of this and
that is quality of formulas. Cheap vitamins often contain the minimum
number of vitamins or other nutrients to legally call them a formula.
Often the ingredients are on the label but not clearly stated on the
website, as they are on ours. For example I was looking at a vitamin
B complex the other day, my attention was caught by the price which
was about half of what we are selling on this website. When I looked
at the ingredients on the label there were a total of 4 B vitamins in
the formula. It was enough to call it a B complex but not all the B
vitamins were in it.. The other trick I often see is when a company
puts lots of the nutrients in but most of them are only traces.
Our supplements are great
value as they contain all the necessary ingredients and we display
the full breakdown on the website for formulas. For example the G&G
Vitamins B complex contains ALL of the B vitamins in a proper
Cheap, poor quality vitamins
are ineffective and spoil the reputation of the Natural Health
industry as people who don't know better think they don't work. The
simple truth is that you are not going to derive much benefit from
tablets that cost £1.00.
We sell quality supplements,
customer that buy these brands attest to there effectiveness, that's
why they are willing to pay that extra money to get the real
Don't sell yourself short if
you really care about your health and wellness and don't give
supplements a bad name by buying cheap, poor quality vitamins.